Copyright Law Pop Quiz – News Organizations
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Consider the following scenarios:
- Two high school cheerleaders are suspected of spearheading an elaborate underground gambling ring. Neither the police nor the school will release the students’ photographs, but your reporter was able to obtain several images of the girls on Facebook along with a short video of them performing a cheerleading routine. Can your station use these visuals in its newscast? During a tease? On its website?
- With the gubernatorial election a month away, a story appears overnight on the website of the local alternative weekly newspaper that the incumbent has late-stage cancer and may only have weeks to live. Your political reporter tries, but is unable, to confirm the story overnight. Can your station lead its morning newscast with the story? If so, must you attribute the newspaper as the source of the story?
- Your station’s primary competitor obtains hidden-camera video of the star quarterback for the local NFL team injecting steroids before a big game. Your assignment editor identifies the source of the video, but is unable to negotiate a licensing agreement at a reasonable price. Can your station still broadcast parts of the video on its newscast (using the video recorded from your competitor’s newscast)?
See, What Every News Organization Needs to Know About Copyright Law.