Publication: Social Media 101 – The Rules of Engagement

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Social Media 101

Social media is a cluster of global Tweets, shares and content embedded in every corner of the web. No longer is it only used by the young and restless. Each day over 190 million Tweets are sent, while approximately 265 million people check their Facebook pages. The dynamics of Social Media has changed everything, making it more imperative than ever that we use it properly. One mis- Tweet, mis-share or upload can cause you, your client or your firm tons of money and irreparable harm.

You are what you Tweet

Those words ring true now, more than ever. Despite this notion, the glaring social media gaffes of others continue to amaze. Social media titans such as Twitter, Facebook and Instagram grant us an immediate connection with the world — our own, readily available soapbox to project our voice for the world to hear. When used properly, they are amazing tools: a means to share opinions, personal experiences and information. However, it all comes at a great price of responsibility.

As the old adage goes, “to whom much is given, much is required.” Quick and convenient access to social media elimi- nates the filtering process that would natu- rally occur when publicizing one’s feelings. Therefore, it is important not to allow the relaxed forum to delude you. You are still responsible for your thoughts and actions, arguably to a higher degree when those thoughts are posted and made available for anyone to derive their own meaning.

I originally wrote this article in February of 2014. This piece is an updated version of that post, geared toward young attorneys and their clients, further highlighting the importance of proper use of social media. It was published by the PA Bar Association Young Lawyers Division in the Summer 2014 At Issue publication.

To read the article in its entirety see, Social Media 101: The Rules of Engagement

 

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