Argument & Credibility
Reputation and credibility are everything. I no longer tweet but one thing I enjoyed was that it forced me to express my thoughts in 140 characters or less. Forcing oneself to truncate his or her words and focus only on those necessary is an invaluable practice, especially for attorneys. According to the Statistic Brain Research Institute, a human’s attention span is now 8.25 seconds; thats less than a goldfish. Subsequently, the quicker that you deliver your argument the higher the probability that it will resonate.
Continuing that thought – while hoping I still have your attention – how you utilize one’s time presenting arguments will affect your credibility and reputation. Do not tatter your credibility with arguments that are illogical or implausible.
As a civil defense attorney, occasionally we are dealt a bad hand. A set of circumstances with no means of lending a clear path for your client’s release. On the day of reckoning, whether arbitration, ADR, or trial, everyone knows your plight. In spite of those circumstances, we must represent our client and their best interests vigorously. In unique circumstances I believe this is best achieved by conceding some areas, only to win big in others. To do so, we must maintain our credibility, as well as value the trier’s attention span, by presenting only the most logical and suitable arguments. Pointing out every possible area of contention is not effective nor necessary. Select your best arguments, the ones that you believe will stick.
So now you are thinking, “OK, sounds good, but where is the proof.” For some time I wondered the same. However, I recently came across an article that detailed this very approach. The defense was faced with a daunting task and a good liabity argument was essentially non-existent. Injuries appreared to be related, but the parties did not agree on the extent of such injuries. The defense obtained solid evidence pertaining to damages going at the heart of the plaintiff’s credibility. However, it was going to be critical for the defense not to diminish their credibility arguing liability where their client was clearly at fault. Read here to see the results, Admitted Liability/Reduced Damages.
In short, your credibility is everything. When placed in a tough position with little to work with, face those limitations head on. Admit your weak areas. This will go far in building your credibility and using it to persuade the trier on your more favorable arguments. Our arbitration panels, juries, and judges are human-beings. Arguing liability where the facts are clear that your client is at fault will undoubtedly affect your credibility. In fact, it may lead the trier to feel that you are unreasonable or out of touch with reality; and as a result could lead them to not value your other arguments. Instead, consider conceding liability, accepting responsibility on behalf of your client, and move on to argue damages pointing out key areas where you disagree with the extent of the injuries. Not only is this where you will score points, but where the trier of fact will value your argument, testimony, and candor.